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The Future of Marketing


On January 19, the Marketers’ Community in Greece will be unavailable for a second time in a row.

Philip Kotler is unveiling the Future of Marketing, talking about Technology for Humanity.

The Father of Modern Marketing, Philip Kotler, will join us for a once in a lifetime – virtual – conference experience. Participants from all over Greece will have the opportunity to experience a live revelation of Kotler’s unique thinking as well as to participate in a Q&A with him, concentrating on the most progressive ideas about the Future of Marketing and his new book “Marketing 5.0: Technology for Humanity”.

In Marketing 5.0, the celebrated promoter of the “4 Ps of Marketing”, Philip Kotler, explains how marketers can use/ exploit technology to address customer needs and make a difference in the world.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial and necessary topics to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, “segments of one” marketing, contextual technology, facial recognition, and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the “whatever-whenever-wherever” service delivery, “everything-as-a-service” business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.

Not just another Marketing Conference – an experience of a lifetime!





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